Restaurant owner and leadership team at work

Restaurant Growth Since 2010

You built a business worth growing.
We help the business keep up.

When too much still depends on you, every new location, new hire, and new opportunity adds pressure. B2O helps you find what is getting in the way, bring the right restaurant people to the table, and build a step-by-step plan for growth.

The Pressure

Growth has a way of finding every weak spot.

The concept works. The team cares. But the business is getting harder to hold together.

These are not signs that the concept is failing. They are signs the company needs to catch up to the restaurant.

  • 01

    Every decision still comes back to you.

  • 02

    Managers are stretched, and accountability is unclear.

  • 03

    Each location does things a little differently.

  • 04

    The important work keeps losing to today's emergencies.

  • 05

    You see the next opportunity, but you are not sure the business is ready.

Where B2O Comes In

We help you see the whole business — and fix what matters first.

B2O brings experienced restaurant operators and specialists close to the business. We listen before we prescribe. Then we help you sort through the noise, focus the team, and move the work forward.

Operators first. Advisors second.

The Six Pillars

Six parts of the business. One path forward.

Growth rarely gets stuck in one place. We look across the areas that have to work together.

01

Concept

Clear and repeatable.

+

Is the concept clear enough to repeat?

The restaurant may work today, but growth exposes any gap between the idea, the guest experience, and the business model.

02

Management

Systems that drive results.

+

Can the team lead without everything coming back to you?

Growth gets heavy when the owner is the answer, managers are reacting all day, and the way the business runs lives in a few people's heads.

03

People

Ready to lead.

+

Can you find, hire, train, and keep the people your growth requires?

Growth becomes difficult when the business cannot consistently bring in the right people, prepare them to succeed, and give them a reason to stay.

04

Revenue

Built to perform.

+

Are sales and margins strong enough to support the next move?

Busy does not always mean healthy. The right numbers should show where money is made, where it leaks, and which opportunities are worth the team's attention.

05

Development

Ready to open.

+

Can you open or expand without repeating old mistakes?

The next location should not depend on heroics. Growth needs a clear sequence, the right people, and a model that can travel.

06

Capital

Ready to fund.

+

Is the business ready for the conversations that fund growth?

Capital works best when the business is clear, the numbers are credible, and the plan shows how growth will be carried out.

Build a stronger business — and a more fundable one.

Go Deeper on Each Pillar →

How It Works

A clear path, not another binder.

The first conversation starts with where you want to go — not a pitch, not a promise of a one-day answer.

01

Tell us your vision.

Where are you trying to go? What feels harder than it should?

02

We find the gaps and bring the right resources.

We look across the business, find the real blockers, and bring in the people the work needs.

03

We build the plan and stay involved.

You get a step-by-step path with clear priorities, owners, and support to keep it moving.

Results

Numbers moved. Cultures kept.

The goal is not change for the sake of change. It is a stronger business that performs better without losing what made the concept worth growing.

[Client names, numbers, and quotes pending approval]

Operations & leadership turnaround
[Client story]

Multi-unit casual dining · Midwest

Operations & leadership turnaround

The owner had become the bottleneck. Every decision routed back to one person.

→ The team became more consistent and accountable. The owner regained the important work.

Revenue & profitability rebuild
[Client story]

Independent destination · Northeast

Revenue & profitability rebuild

Sales looked busy, but margins were leaking and no one could say where.

→ Prime cost stabilized. The owner got real reports that actually guided decisions.

Opening & expansion readiness
[Client story]

Emerging group · Southeast

Opening & expansion readiness

The last opening was slower, harder, and more expensive than expected.

→ The next location opened on a plan the team believed in — not on heroics.

Partner Support

Serious help without another vendor maze.

When the plan calls for specialized help, B2O can connect and coordinate trusted restaurant partners in purchasing, back-office systems, food safety, training, and local visibility. One relationship. The right help at the right time.

Food and supply savings

Source1 / Buyers Edge Platform

Purchasing programs and visibility into where margins are going.

A cleaner back office

Buyers Edge Platform

Restaurant-specific accounting, payroll, AP, food cost, and reporting tools.

Inspection-ready teams

Savor Training Co.

Food-safety reviews, mock inspections, coaching, and corrective action.

More local visibility

BW Publishing

Accurate listings, local search support, and stronger discovery by nearby guests.

Who Is Behind The Work

The bench behind the bench.

B2O is a small team with a deep bench of restaurant experience across operations, finance, people, development, training, marketing, and growth. You get senior help without having to build a corporate office of your own.

Meet B2O →
Charlie Wilkinson

Charlie Wilkinson

Founder of B2O

Vivian Alban

Vivian Alban

Project Management

John MacArthur

John MacArthur

Partner Relations

Heather Wilkinson

Heather Wilkinson

Administration

Jude Tharp

Jude Tharp

Marketing Director

Matt Samuels

Matt Samuels

Engagement & Retention

David Biederman

David Biederman

Concept Creator

Aaron Mays

Aaron Mays

Front of House

Erica Sherry

Erica Sherry

Training & Tech

Carrie Riewe

Carrie Riewe

Instructional Design

In Their Words

[Quotes pending client approval]

"
They listened before they prescribed. The plan we got back was ours — not a template pulled off a shelf.
Client name pending approval
Owner-Operator · Multi-unit
"
B2O brought restaurant people to the problem. Every conversation was with someone who had actually run the play.
Client name pending approval
Founder · Independent group
"
The work did not end when the plan was written. They stayed close while the team moved it.
Client name pending approval
President · Emerging brand

Start a Conversation

You know where you want to go.
Let's figure out what it will take.

Tell us your vision, where the business feels stuck, and what growth would make possible.

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